Companies are always trying to find new ways to keep their customers coming back. Surprise them with a small gift card, candy, calendar, holiday card, or a simple thank you via email.
The “Thank You”, in whatever form, will show your customer that you value the relationship, and can install confidence in the success of your customer base within your company. A customer does not just do business with your company because of the products, customers will do business because of the relationship they have built with you.
The next time you thank your customer, just remember you help create an experience they won’t soon forget.